Johnny Beirne. Social Media. Innovation. Music » Social Media

There is such a thing as bad publicity

Johnny Beirne — Sat, 12 Jun 2010 08:46:30 +0000

I just found this article (via Damien Mulley) by O’Leary Analytics about Hunky Dory’s recent advertising campaign.

Of particular interest under Sentiment is

“Sentiment is calculated using an algorithm to look for positive or negative tone and in this sample, the results have been manually cross referenced for accuracy. Of the 82 mentions where sentiment is expressed, 48 are negative while 34 are positive.”

So whilst there was plenty of media coverage regarding the campaign, it was primarily bad publicity.

Social Media Marketing with Leitrim County Enterprise Board

Johnny Beirne — Wed, 12 May 2010 04:58:06 +0000

Today I will be delivering a Social Media Marketing Course with Leitrim County Enterprise Board

Useful video on how to get started with Twitter

Johnny Beirne — Sat, 20 Mar 2010 10:19:53 +0000

Twitter is still new to a lot of people and I just found this video which may help explain how to use it.

Social Media and Conversation Marketing Course

Johnny Beirne — Mon, 13 Jul 2009 13:12:14 +0000

I will be giving a course tomorrow, July 14th in association with Sligo County Enterprise Board on Social Media & Conversation Marketing.