My latest client has recently launched an online store for all things skateboarding. Skatenutter.com is the brain child of Jamie Keaveney who is just 15 years old. More on this case study and how he is using Facebook etc. to grow his brand.
Buy Skateboards online – a new client
There is such a thing as bad publicity
I just found this article (via Damien Mulley) by O’Leary Analytics about Hunky Dory’s recent advertising campaign.
Of particular interest under Sentiment is
“Sentiment is calculated using an algorithm to look for positive or negative tone and in this sample, the results have been manually cross referenced for accuracy. Of the 82 mentions where sentiment is expressed, 48 are negative while 34 are positive.”
So whilst there was plenty of media coverage regarding the campaign, it was primarily bad publicity.
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Social Media Marketing with Leitrim County Enterprise Board
Today I will be delivering a Social Media Marketing Course with Leitrim County Enterprise Board
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Useful video on how to get started with Twitter
Twitter is still new to a lot of people and I just found this video which may help explain how to use it.
