I just found this article (via Damien Mulley) by O’Leary Analytics about Hunky Dory’s recent advertising campaign.

Of particular interest under Sentiment is

“Sentiment is calculated using an algorithm to look for positive or negative tone and in this sample, the results have been manually cross referenced for accuracy. Of the 82 mentions where sentiment is expressed, 48 are negative while 34 are positive.”

So whilst there was plenty of media coverage regarding the campaign, it was primarily bad publicity.