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	<title>Johnny Beirne. Social Media. Innovation. Music</title>
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	<link>http://www.johnnybeirne.com</link>
	<description>Consultant, Trainer and Networker</description>
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		<title>Upcoming Events in September</title>
		<link>http://www.johnnybeirne.com/2010/08/28/upcoming-events-in-september/</link>
		<comments>http://www.johnnybeirne.com/2010/08/28/upcoming-events-in-september/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 08:56:11 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=497</guid>
		<description><![CDATA[September 2nd &#8211; Roscommon Business Network Meeting September 6th &#8211; Irish Sports Council Annual Network Meeting &#8211; Social Media Marketing Presentation September 10th &#8211; Facebook for Business Breakfast Workshop September 11th &#8211; BizCamp Galway &#8211; Presentation September 13th &#8211; Facebook for Business Breakfast Workshop &#8211; Leitrim County Enterprise Board September 14th &#8211; Social Media Marketing [...]]]></description>
			<content:encoded><![CDATA[<p>September 2nd &#8211; <a href="http://www.roscommonbusinessnetwork.com/">Roscommon Business Network Meeting</a></p>
<p>September 6th &#8211; <a href="http://www.irishsportscouncil.ie/">Irish Sports Council</a> Annual Network Meeting &#8211; Social Media Marketing Presentation</p>
<p>September 10th &#8211; <a href="http://www.sligoenterprise.ie/book-training-online/#facebook-for-business-~-a-breakfast-workshop-10-9-2010">Facebook for Business Breakfast Workshop</a></p>
<p>September 11th &#8211; <a href="http://www.bizcamp.ie/galway/">BizCamp Galway</a> &#8211; Presentation</p>
<p>September 13th &#8211; <a href="http://leitrimenterprise.ie/training/free_-_facebook_breakfast_briefing.551.1526.events.html">Facebook for Business Breakfast Workshop</a> &#8211; Leitrim County Enterprise Board</p>
<p>September 14th &#8211; <a href="http://leitrimenterprise.ie/training/social_media_marketing_for_business.551.1527.events.html">Social Media Marketing Training Course</a> &#8211; Leitrim County Enterprise Board</p>
<p>September 16th &#8211; <a href="http://www.leitrimbusinessnetwork.com/">Leitrim Business Network Meeting</a></p>
<p>September 17th &#8211; <a href="http://leitrimenterprise.ie/training/free_-_linkedin_breakfast_briefing.551.1534.events.html">LinkedIn Breakfast Workshop</a></p>
<p>September 23rd &#8211; Social Media Marketing Masterclass with <a href="http://www.rosshop.ie">Rosshop.ie</a></p>
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		<title>Blogging for Business Course with Laois County Enterprise Board</title>
		<link>http://www.johnnybeirne.com/2010/08/25/blogging-for-business-course-with-laois-county-enterprise-board/</link>
		<comments>http://www.johnnybeirne.com/2010/08/25/blogging-for-business-course-with-laois-county-enterprise-board/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 04:59:37 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging course]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/2010/08/25/blogging-for-business-course-with-laois-county-enterprise-board/</guid>
		<description><![CDATA[I will be delivering a &#8220;Blogging for Business&#8221; Course later this morning with Laois County Enterprise Board.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.laoisenterprise.com"><img class="alignnone" style="border: 0pt none;" title="Laois County Enterprise Board" src="http://www.enviropakireland.com/stg/userupload/site2060/laois_county_enterprise_board_logo.jpg" alt="Laois County Enterprise Board" width="166" height="40" /></a></p>
<p>I will be delivering a &#8220;<em><strong>Blogging for Business</strong></em>&#8221; Course later this morning with <a href="http://www.laoisenterprise.com/" target="_blank">Laois County Enterprise Board</a>.</p>
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		<title>Good content for your blog</title>
		<link>http://www.johnnybeirne.com/2010/07/29/good-content-for-your-blog/</link>
		<comments>http://www.johnnybeirne.com/2010/07/29/good-content-for-your-blog/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 08:58:50 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=455</guid>
		<description><![CDATA[So I promote them, encourage and train people how and why to use them but don&#8217;t claim to have a particularly good one myself. So (via leading blogger Damien Mulley),  here are some tips from Matt Cutts of Google.]]></description>
			<content:encoded><![CDATA[<p>So I promote them, encourage and train people how and why to use them but don&#8217;t claim to have a particularly good one myself. So (via leading blogger <a href="http://www.mulley.net">Damien Mulley</a>),  here are <a href="http://www.mulley.net/2010/07/29/blogging-ideas-matt-cutts-suggests-what-is-good-content/">some tips</a> from <a href="http://www.mattcutts.com/blog/" target="_blank">Matt Cutts</a> of Google.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Irish Self Catering Cottage Accommodation in Leitrim</title>
		<link>http://www.johnnybeirne.com/2010/07/09/irish-self-catering-cottage-accommodation-in-leitrim/</link>
		<comments>http://www.johnnybeirne.com/2010/07/09/irish-self-catering-cottage-accommodation-in-leitrim/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 10:43:13 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=431</guid>
		<description><![CDATA[If you are coming to the Joe Mooney Summer School or indeed visiting Leitrim anytime I suggest you check out McGuire&#8217;s Irish Self Catering Cottage Accommodation.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mcguiresirishcottages.com/"><img class="alignnone size-full wp-image-432" title="McGuire's Self Catering Irish Cottages" src="http://www.johnnybeirne.com/wp-content/uploads/2010/07/side-img-0011.jpg" alt="" width="168" height="109" /></a></p>
<p>If you are coming to the <a href="http://www.joemooneysummerschool.com/">Joe Mooney Summer School</a> or indeed visiting Leitrim anytime I suggest you check out <a href="http://www.mcguiresirishcottages.com/">McGuire&#8217;s Irish Self Catering Cottage Accommodation</a>.</p>
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		<title>Roscommon Business Network Meeting this evening</title>
		<link>http://www.johnnybeirne.com/2010/07/01/roscommon-business-network-meeting-this-evening/</link>
		<comments>http://www.johnnybeirne.com/2010/07/01/roscommon-business-network-meeting-this-evening/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 14:17:27 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Roscommon]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=425</guid>
		<description><![CDATA[Roscommon Business Network Meetings in association with Roscommon County Enterprise Board take place on the first Thursday of every month at 6pm. All Roscommon based businesses are welcome. The next meeting will take place on this evening in Hannon’s Hotel, Athlone Road Roscommon at 6pm. 2. Meeting Agenda 6.00pm – Welcome 6.05pm – Member Introduction [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.roscommonbusinessnetwork.com">Roscommon Business  Network Meetings</a> in association with <a href="http://roscommon.ie/index.asp">Roscommon County Enterprise   Board</a> take place on the first Thursday of every month at 6pm.</p>
<p>All  Roscommon based businesses are welcome.</p>
<p>The next meeting will  take place on this evening in<strong> <a href="http://www.hannonshotel.com/">Hannon’s Hotel, Athlone Road     Roscommon</a> at 6pm.</strong></p>
<p><strong>2. Meeting Agenda</strong></p>
<p>6.00pm  – Welcome</p>
<p>6.05pm – Member Introduction</p>
<p>6.10pm – Open  Forum Discussion on ‘Cutting Costs’ chaired by <a href="http://www.facebook.com/JohnnyBeirneSocialMedia">Johnny Beirne</a></p>
<p>6.55pm – Update from Roscommon County Enterprise Board</p>
<p>7.00pm  – Networking</p>
<p><strong>Useful Links</strong></p>
<p>Main Network Website <a href="../">www.roscommonbusinessnetwork.com</a></p>
<p>Join <a href="http://www.linkedin.com/groups?gid=2188333&amp;trk=hb_side_g">LinkedIn     Group</a> and meet other members (86 Members and growing +17 since   last month)</p>
<p>Introduce yourself to the <a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;gid=2188333&amp;discussionID=12983213&amp;goback=.anh_2188333">network     on LinkedIn</a></p>
<p>Facebook Page to advertise  your business for FREE at <a href="http://www.facebook.com/RoscommonBusiness">facebook.com/RoscommonBusiness</a> (with 456 Fans +65 since last month)</p>
<p>Twitter Account at <a href="https://twitter.com/roscommonbiznet">twitter.com/roscommonbiznet</a></p>
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		<title>Social Media Marketing Course with Laois Sports Partnership</title>
		<link>http://www.johnnybeirne.com/2010/06/30/social-media-marketing-course-with-laois-sports-partnership/</link>
		<comments>http://www.johnnybeirne.com/2010/06/30/social-media-marketing-course-with-laois-sports-partnership/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 06:00:30 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=419</guid>
		<description><![CDATA[Today I will be delivering a Social Media Marketing Course with Laois (and surrounding counties) Sports Partnerships.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.laoissports.ie/"><img class="alignnone" title="Laois Sports Partnership" src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/f2274977-b498-4afe-8585-9c211922e1d8/2010-06-29_2231.png" alt="" width="525" height="94" /></a></p>
<p>Today I will be delivering a Social Media Marketing Course with <a href="http://www.laoissports.ie/">Laois</a> (and surrounding counties) Sports Partnerships.</p>
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		<title>Twitter for Business Workshop Slides</title>
		<link>http://www.johnnybeirne.com/2010/06/28/twitter-for-business-workshop-slides/</link>
		<comments>http://www.johnnybeirne.com/2010/06/28/twitter-for-business-workshop-slides/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 09:55:44 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=414</guid>
		<description><![CDATA[Slides from recent Twitter for Business Breakfast Workshop Twitter for Business View more presentations from Johnny Beirne.]]></description>
			<content:encoded><![CDATA[<div id="__ss_4633331" style="width: 425px;">Slides from recent <a href="http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/">Twitter for Business Breakfast Workshop</a></div>
<div style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Twitter for business" href="http://www.slideshare.net/johnnybeirne/twitter-for-business-4633331">Twitter for Business</a></strong><object id="__sse4633331" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitterforbusiness-100628045017-phpapp02&amp;stripped_title=twitter-for-business-4633331" /><param name="name" value="__sse4633331" /><param name="allowfullscreen" value="true" /><embed id="__sse4633331" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitterforbusiness-100628045017-phpapp02&amp;stripped_title=twitter-for-business-4633331" name="__sse4633331" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_4633331" style="width: 425px;">
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/johnnybeirne">Johnny Beirne</a>.</div>
</div>
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		<title>Twitter for Business Breakfast Workshop</title>
		<link>http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/</link>
		<comments>http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:18:45 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=410</guid>
		<description><![CDATA[Tomorrow morning (June 25th) I will be hosting a &#8216;Twitter for Business&#8216; Breakfast Workshop in The Landmark Hotel, Carrick on Shannon from 8am to 10am. 21 People have registered so far and there are a few places left. Click here to register. Cost is €10 which includes a light breakfast. Twitter for Business Breakfast Workshop [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitterforbusinessleitrim.eventbrite.com/"><img class="alignnone" style="border: 0pt none;" title="Twitter for Business Breakfast Workshop" src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1618559/733505936.png" alt="" width="128" height="128" /></a></p>
<p>Tomorrow morning (June 25th) I will be hosting a &#8216;<a href="http://twitterforbusinessleitrim.eventbrite.com/">Twitter for Business</a>&#8216; Breakfast Workshop in <a href="http://www.thelandmarkhotel.com">The Landmark Hotel</a>, Carrick on Shannon from 8am to 10am.</p>
<p>21 People have registered so far and there are a few places left. <a href="http://twitterforbusinessleitrim-efbevent.eventbrite.com/">Click here to register</a>.</p>
<p>Cost is €10 which includes a light breakfast.</p>
<p>Twitter for Business Breakfast Workshop is in association with <a href="http://www.leitrimenterprise.ie">Leitrim  County Enterprise Board</a> and <a href="http://www.leitrimbusinessnetwork.com">The Leitrim Business Network</a></p>
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		<title>Number plates for bicycles</title>
		<link>http://www.johnnybeirne.com/2010/06/15/number-plates-for-bicycles/</link>
		<comments>http://www.johnnybeirne.com/2010/06/15/number-plates-for-bicycles/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 11:16:25 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=408</guid>
		<description><![CDATA[In the past number of weeks I have taken up a new interest in personalised number plates. As a result, I was alerted (via Twitter Search) to this recent article in The Irish Independent entitled &#8220;Cyclists saddled with number plates&#8221;. In a quote from the article it states that the number plates are made of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.independent.ie/national-news/cyclists-saddled-with-number-plates-2219654.html"><img class="alignnone" title="Number Plates on Bicycles" src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/fc3d3302-0e8f-4cae-a359-fcc144564590/2010-06-15_1204.png" alt="" width="213" height="281" /></a></p>
<p>In the past number of weeks I have taken up a new interest in <a href="http://www.speedyreg.co.uk"> personalised number plates</a>. As a result, I was alerted (via <a href="http://www.google.com/reader/view/feed/http%3A%2F%2Fsearch.twitter.com%2Fsearch.atom%3Fq%3D%2522number%2Bplates%2522">Twitter Search</a>) to  this recent article in The Irish Independent entitled &#8220;Cyclists saddled  with number plates&#8221;.</p>
<p>In a quote from the article it states that the number plates are made of a reflective material. In the image above, the plate appears just above an existing reflector. Surely making hi-vis vests mandatory for cyclists would be  a better idea.</p>
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		<title>There is such a thing as bad publicity</title>
		<link>http://www.johnnybeirne.com/2010/06/12/there-is-such-a-thing-as-bad-publicity/</link>
		<comments>http://www.johnnybeirne.com/2010/06/12/there-is-such-a-thing-as-bad-publicity/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 08:46:30 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=398</guid>
		<description><![CDATA[I just found this article (via Damien Mulley) by O&#8217;Leary Analytics about Hunky Dory&#8217;s recent advertising campaign. Of particular interest under Sentiment is &#8220;Sentiment is calculated using an algorithm to look for positive or negative tone and in this sample, the results have been manually cross referenced for accuracy. Of the 82 mentions where sentiment [...]]]></description>
			<content:encoded><![CDATA[<p>I just found this article (via <a href="http://www.mulley.net/2010/06/11/fluffy-links-friday-june-11th-2010/">Damien Mulley</a>) by <a href="http://olearyanalytics.com/is-everything-hunky-dory-examining-the-social-media-response/">O&#8217;Leary Analytics about Hunky Dory&#8217;s recent advertising campaign</a>.</p>
<p>Of particular interest under <a href="http://en.wikipedia.org/wiki/Sentiment_analysis">Sentiment</a> is</p>
<p style="padding-left: 30px;">&#8220;Sentiment is calculated using an algorithm to look for positive or  negative tone and in this sample, the results have been manually cross  referenced for accuracy. Of the 82 mentions where sentiment is  expressed, <strong>48 are negative</strong> while 34 are positive.&#8221;</p>
<p>So whilst there was plenty of <a href="http://www.google.ie/search?hl=&amp;q=hunky+dory+ad&amp;sourceid=navclient-ff&amp;rlz=1B3GGGL_enIE248IE248&amp;ie=UTF-8">media coverage</a> regarding the campaign, it was primarily bad publicity.</p>
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