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	<title>Johnny Beirne. Specialist in Internet Innovation &#187; Social Media</title>
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	<link>http://www.johnnybeirne.com</link>
	<description>Consultant, Trainer and Networker</description>
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	<itunes:summary>Consultant, Trainer and Networker</itunes:summary>
	<itunes:author>Johnny Beirne. Specialist in Internet Innovation</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:subtitle>Consultant, Trainer and Networker</itunes:subtitle>
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		<title>Johnny Beirne. Specialist in Internet Innovation &#187; Social Media</title>
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		<link>http://www.johnnybeirne.com/category/social-media/</link>
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		<title>Irish Greeting Card Company carry out survey using Facebook</title>
		<link>http://www.johnnybeirne.com/2011/11/29/irish-greeting-card-company-carry-out-survey-using-facebook/</link>
		<comments>http://www.johnnybeirne.com/2011/11/29/irish-greeting-card-company-carry-out-survey-using-facebook/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 13:11:40 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=800</guid>
		<description><![CDATA[Irish Greeting Card Company (and client) P &#38; G Cards are currently using Facebook to carry out an interesting survey. Titled &#8220;Which do you prefer to receive on your birthday?&#8220;, P &#38; G Cards would like to know if people would rather receive a birthday card and so far the answer is yes. You can vote using the Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.facebook.com/PandGCards?sk=app_222725661120356"><img class="alignnone" style="border-style: initial; border-color: initial; border-width: 0px;" title="P &amp; G Cards - Irish Greeting Card Company" src="http://a3.sphotos.ak.fbcdn.net/hphotos-ak-ash4/380463_226954274042403_143473732390458_576320_203103053_n.jpg" alt="" width="541" height="262" /></a></p>
<p>Irish Greeting Card Company (and client) <a href="http://www.facebook.com/PandGCards">P &amp; G Cards</a> are currently using Facebook to carry out an <a href="http://www.facebook.com/PandGCards?sk=app_222725661120356">interesting survey</a>. Titled &#8220;<a href="http://www.facebook.com/PandGCards?sk=app_222725661120356">Which do you prefer to receive on your birthday?</a>&#8220;, P &amp; G Cards would like to know if people would rather receive a birthday card and so far the answer is yes.</p>
<p>You can vote using the <a href="http://www.facebook.com/PandGCards?sk=app_222725661120356">Facebook App here</a>, we would love to know which you prefer?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Breakfast Workshop &#8211; Your questions answered.</title>
		<link>http://www.johnnybeirne.com/2011/08/11/social-media-breakfast-workshop-your-questions-answered/</link>
		<comments>http://www.johnnybeirne.com/2011/08/11/social-media-breakfast-workshop-your-questions-answered/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:07:26 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=766</guid>
		<description><![CDATA[Leitrim County Enterprise Board are hosting a Breakfast Workshop on Friday August 19th Topic: Social Media for Business Owners – Have your questions answered. Facilitator: Johnny Beirne Date: Friday 19th August. Time: 8am to 10am. Location: The Landmark Hotel, Carrick on Shannon. Cost: €10 payable on the morning. Light breakfast included. Number of places available: [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Social Media Training" src="http://evbdn.eventbrite.com/s3-s3/eventlogos/1618559/2035003751-3.png" alt="" width="240" height="200" /></p>
<p><a href="http://www.leitrimenterprise.ie">L</a><a href="http://www.leitrimenterprise.ie">eitrim County Enterprise Board</a> are hosting a Breakfast Workshop on Friday August 19th</p>
<p><strong>Topic: </strong> Social Media for Business Owners – Have your questions answered.</p>
<p><strong>Facilitator:</strong> Johnny Beirne</p>
<p><strong>Date:</strong> Friday 19th August.</p>
<p><strong>Time:</strong> 8am to 10am.</p>
<p><strong>Location:</strong> The Landmark Hotel, Carrick on Shannon.</p>
<p><strong>Cost:</strong> €10 payable on the morning. Light breakfast included.</p>
<p>Number of places available: 35 (these workshops have booked out in the past).</p>
<p>To book your place please <a href="http://socialmedia-q-a.eventbrite.com">click here</a>. Your ticket will be emailed to you when you register.</p>
<p>Topics will include but not limited to:</p>
<p>1. Facebook</p>
<p>2. Twitter</p>
<p>3. LinkedIn</p>
<p>4. Blogging</p>
<p>5. YouTube and online video platforms</p>
<p>To make the most of this event you should consider your questions in advance.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Facebook for Business &#8211; How it works</title>
		<link>http://www.johnnybeirne.com/2011/07/27/facebook-for-business-how-it-works/</link>
		<comments>http://www.johnnybeirne.com/2011/07/27/facebook-for-business-how-it-works/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 10:24:33 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=761</guid>
		<description><![CDATA[Facebook have just launched an excellent resource to help businesses get more from their social network. Click here for Facebook for Business &#8211; How it works]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 474px"><a href="http://www.facebook.com/business/howitworks/"><img class=" " title="Facebook for Business - How it works" src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/10ca70bb-c889-48ee-a46a-6ac930c9b138/2011-07-27_1120.png" alt="Facebook for Business - How it work" width="464" height="110" /></a><p class="wp-caption-text">Facebook for Business - How it works</p></div>
<p><a href="http://www.facebook.com/business/howitworks/">Facebook</a> have just launched an excellent resource to help businesses get more from their social network.</p>
<p>Click here for <a href="http://www.facebook.com/business/howitworks/">Facebook for Business &#8211; How it works</a></p>
]]></content:encoded>
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		<title>Social Media News Sites I follow</title>
		<link>http://www.johnnybeirne.com/2011/07/20/social-media-news-sites-i-follow/</link>
		<comments>http://www.johnnybeirne.com/2011/07/20/social-media-news-sites-i-follow/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 13:51:27 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=748</guid>
		<description><![CDATA[I was asked for a list of sites I follow regarding social media news. Here goes. I use Google Reader to read them all and/or Feeddler on iPhone/iPad http://www.allfacebook.com http://www.digitalbuzzblog.com/ http://www.digitaltimes.ie/ http://ennclick.com/ http://www.insidefacebook.com/ http://www.krishnade.com/blog http://www.mrlukeabbott.com/ http://mashable.com/ http://blog.neworld.com/ http://www.simplyzesty.com/ http://www.socialmediaexaminer.com/ http://socialmediatoday.com/rss http://www.socialmedia.biz/ http://www.socialnomics.net/ http://socialtimes.com/ I also follow a bunch of people on Twitter and will make a [...]]]></description>
			<content:encoded><![CDATA[<p>I was asked for a list of sites I follow regarding social media news.</p>
<p>Here goes. I use <a href="http://www.google.com/reader">Google Reader</a> to read them all and/or <a href="http://itunes.apple.com/us/app/feeddler-rss-reader-for-ipad/id364873582?mt=8">Feeddler</a> on iPhone/iPad</p>
<p><a href="http://www.allfacebook.com/">http://www.allfacebook.com</a></p>
<p><a href="http://www.digitalbuzzblog.com/">http://www.digitalbuzzblog.com/</a></p>
<p><a href="http://www.digitaltimes.ie/">http://www.digitaltimes.ie/</a></p>
<p><a href="http://ennclick.com/">http://ennclick.com/</a></p>
<p><a href="http://www.insidefacebook.com/">http://www.insidefacebook.com/</a></p>
<p><a href="http://www.krishnade.com/blog">http://www.krishnade.com/blog</a></p>
<p><a href="http://www.mrlukeabbott.com/">http://www.mrlukeabbott.com/</a></p>
<p><a href="http://mashable.com/">http://mashable.com/</a></p>
<p><a href="http://blog.neworld.com/">http://blog.neworld.com/</a></p>
<p><a href="http://www.simplyzesty.com/">http://www.simplyzesty.com/</a></p>
<p><a href="http://www.socialmediaexaminer.com/">http://www.socialmediaexaminer.com/</a></p>
<p><a href="http://socialmediatoday.com/rss">http://socialmediatoday.com/rss</a></p>
<p><a href="http://www.socialmedia.biz/">http://www.socialmedia.biz/</a></p>
<p><a href="http://www.socialnomics.net/">http://www.socialnomics.net/</a></p>
<p><a href="http://socialtimes.com/">http://socialtimes.com/</a></p>
<p>I also follow a bunch of people on <a href="http://twitter.com/#!/johnnybeirne">Twitter</a> and will make a list soon.</p>
<p>I am sure there are tonnes more so if you have any suggestions I would love to hear them.</p>
]]></content:encoded>
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		<title>Internet Marketing MindMap (and more)</title>
		<link>http://www.johnnybeirne.com/2011/07/02/internet-marketing-mindmap-and-more/</link>
		<comments>http://www.johnnybeirne.com/2011/07/02/internet-marketing-mindmap-and-more/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 10:13:23 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=739</guid>
		<description><![CDATA[I am getting more and more enquiries about what I do and requests for proposals. As I have always been a big fan of Mind Maps, I have decided to put one together  (work in progress) outlining the areas I cover including sites &#38; services I use. Open publication &#8211; Free publishing &#8211; More internet]]></description>
			<content:encoded><![CDATA[<p>I am getting more and more enquiries about what I do and requests for proposals. As I have always been a big fan of Mind Maps, I have decided to put one together  (<a href="http://issuu.com/JohnnyBeirne/docs/internet-marketing-mindmap">work in progress</a>) outlining the areas I cover including sites &amp; services I use.</p>
<div><object style="width: 420px; height: 325px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="menu" value="false" /><param name="src" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110702100508-74eb16e3ed9f468fa19cd375af414c11&amp;docName=internet-marketing-mindmap&amp;username=JohnnyBeirne&amp;loadingInfoText=Internet%20Marketing%20MindMap&amp;et=1309601218430&amp;er=88" /><param name="flashvars" value="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110702100508-74eb16e3ed9f468fa19cd375af414c11&amp;docName=internet-marketing-mindmap&amp;username=JohnnyBeirne&amp;loadingInfoText=Internet%20Marketing%20MindMap&amp;et=1309601218430&amp;er=88" /><embed style="width: 420px; height: 325px;" type="application/x-shockwave-flash" width="100" height="100" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110702100508-74eb16e3ed9f468fa19cd375af414c11&amp;docName=internet-marketing-mindmap&amp;username=JohnnyBeirne&amp;loadingInfoText=Internet%20Marketing%20MindMap&amp;et=1309601218430&amp;er=88" flashvars="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110702100508-74eb16e3ed9f468fa19cd375af414c11&amp;docName=internet-marketing-mindmap&amp;username=JohnnyBeirne&amp;loadingInfoText=Internet%20Marketing%20MindMap&amp;et=1309601218430&amp;er=88" menu="false" allowfullscreen="true"></embed></object></p>
<div style="width: 420px; text-align: left;"><a href="http://issuu.com/JohnnyBeirne/docs/internet-marketing-mindmap?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true" target="_blank">Open publication</a> &#8211; Free <a href="http://issuu.com" target="_blank">publishing</a> &#8211; <a href="http://issuu.com/search?q=internet" target="_blank">More internet</a></div>
</div>
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		<slash:comments>0</slash:comments>
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		<title>Facebook for Business &#8211; Page set up and training</title>
		<link>http://www.johnnybeirne.com/2011/06/25/facebook-for-business-page-set-up-and-training/</link>
		<comments>http://www.johnnybeirne.com/2011/06/25/facebook-for-business-page-set-up-and-training/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 10:53:29 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=731</guid>
		<description><![CDATA[Please get in touch if you require more details. Email info@johnnybeirne.com or call 086.2242154.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.johnnybeirne.com/contact-me/"><img class="alignnone" title="Facebook for Business" src="http://farm4.static.flickr.com/3157/5839083482_5f89be0340_o.jpg" alt="Facebook for Business" width="520" height="724" /></a></p>
<p>Please get in touch if you require more details. Email info@johnnybeirne.com or call 086.2242154.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Advertising Case Study</title>
		<link>http://www.johnnybeirne.com/2011/05/10/facebook-advertising-case-study/</link>
		<comments>http://www.johnnybeirne.com/2011/05/10/facebook-advertising-case-study/#comments</comments>
		<pubDate>Tue, 10 May 2011 12:31:02 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=707</guid>
		<description><![CDATA[Last week I delivered a Facebook for Business Course with Roscommon County Enterprise Board. One of the course participants Pat Smyth of Smyths Wedding Car Hire Roscommon and Galway set up 4 Facebook ads. Wedding car hire in Galway is a key market for Pat and Facebook Ads allows him to target the Galway market specifically. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smythsroscommon.com/" target="_blank"><img class="alignnone" style="border: 0px initial initial;" title="Wedding Car Hire Galway and Roscommon" src="http://www.smythsroscommon.com/images/chauffeur-pic.jpg" alt="Wedding Car Hire Galway and Roscommon" width="329" height="152" /></a></p>
<p>Last week I delivered a Facebook for Business Course with Roscommon County Enterprise Board. One of the course participants Pat Smyth of <a href="http://www.smythsroscommon.com/">Smyths Wedding Car Hire Roscommon and Galway</a> set up 4 Facebook ads.</p>
<p>Wedding car hire in Galway is a key market for Pat and Facebook Ads allows him to target the Galway market specifically. Not only that but Facebook allows targetting based on martial status, in this case &#8216;<a href="http://www.facebook.com/advertising/?campaign_id=214294157440&amp;placement=exact&amp;creative=5811616952&amp;keyword=facebook+ads&amp;extra_1=0497b495-c111-d4e8-ba11-0000101c8728">Engaged</a>&#8216;.</p>
<p>The 4 ads collectively had a total number of <a href="http://www.facebook.com/help/?faq=16640">impressions</a> of 270,060 which cost €54. The total number of clicks was 110 which is a standard <a href="http://www.facebook.com/help/?faq=14644">click through rate</a> (CTR) of 0.04%.</p>
<p>For one ad Pat choose Females aged between 24 and 38, lived in a 10 mile radius of Galway and engaged. Pat received a number of enquiries from the ad but more importantly confirmed 2 bookings.</p>
<p>Pat also received a booking  from another ad where he changed the location to market to a different area that he services.</p>
<p>What do you think of these numbers in terms of success and value for money?  Have you tried Facebook ads for your business and did they work?</p>
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		<slash:comments>3</slash:comments>
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		<title>Mountmellick Social Media Training Course</title>
		<link>http://www.johnnybeirne.com/2011/04/18/mountmellick-social-media-training-course/</link>
		<comments>http://www.johnnybeirne.com/2011/04/18/mountmellick-social-media-training-course/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:46:32 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=699</guid>
		<description><![CDATA[David Norris decided to call into our training course in Mountmellick earlier today with Laois Partnership.]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitter.com/#!/sendavidnorris">David Norris</a> decided to call into our training course in Mountmellick earlier today with <a href="http://laoispartnership.ie/" target="_blank">Laois Partnership</a>.</p>
<p><img class="alignnone" style="border: 0px initial initial;" title="David Norris" src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/1060224b-67ed-46be-9b24-6c4f3c327cd0/2011-04-19_1554.png" alt="" width="410" height="271" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Artificial Grass Ireland &#8211; SEO Experiment</title>
		<link>http://www.johnnybeirne.com/2011/03/24/artificial-grass-ireland-seo-experiment/</link>
		<comments>http://www.johnnybeirne.com/2011/03/24/artificial-grass-ireland-seo-experiment/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 11:55:05 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=678</guid>
		<description><![CDATA[Just a quick blog post while delivering a Search Engine Optimisation Course. A course participant would like me to prove that blogs are search engine friendly and he would like to be found for Artificial Grass Ireland.]]></description>
			<content:encoded><![CDATA[<p>Just a quick blog post while delivering a <a href="http://www.johnnybeirne.com/2011/03/24/website-optimisation-training-course-in-roscommon/">Search Engine Optimisation Course</a>.</p>
<p>A course participant would like me to prove that blogs are search engine friendly and he would like to be found for <a href="http://classgrassireland.com/">Artificial Grass Ireland</a>.</p>
<p><a href="http://classgrassireland.com/"><img class="alignnone" title="Class Grass" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSox4P-OlCQTOemj1sFUrKiwxhL0mL4ZD5ZLc6AY51ZyCWOsO9Q9w" alt="" width="300" height="168" /></a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Website Optimisation Training Course in Roscommon</title>
		<link>http://www.johnnybeirne.com/2011/03/24/website-optimisation-training-course-in-roscommon/</link>
		<comments>http://www.johnnybeirne.com/2011/03/24/website-optimisation-training-course-in-roscommon/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 09:11:37 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website Clinics]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=671</guid>
		<description><![CDATA[After a busy day yesterday delivering 2 x 1/2 Day Facebook for Business Courses with Kildare County Enterprise Board I am delivering Session 3 (of 4) on Website Optimisation with Roscommon County Enterprise Board.]]></description>
			<content:encoded><![CDATA[<p>After a busy day yesterday delivering 2 x 1/2 Day <a href="http://www.facebook.com/JohnnyBeirneSocialMedia">Facebook for Business Courses</a> with <a href="http://www.kildareceb.ie/">Kildare County Enterprise Board</a> I am delivering Session 3 (of 4) on Website Optimisation with <a href="http://www.roscommon.ie">Roscommon County Enterprise Board</a>.</p>
]]></content:encoded>
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