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	<title>Johnny Beirne. Social Media. Innovation. Music &#187; Social Media</title>
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	<link>http://www.johnnybeirne.com</link>
	<description>Consultant, Trainer and Networker</description>
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		<title>Twitter for Business Workshop Slides</title>
		<link>http://www.johnnybeirne.com/2010/06/28/twitter-for-business-workshop-slides/</link>
		<comments>http://www.johnnybeirne.com/2010/06/28/twitter-for-business-workshop-slides/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 09:55:44 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=414</guid>
		<description><![CDATA[Slides from recent Twitter for Business Breakfast Workshop Twitter for Business View more presentations from Johnny Beirne.]]></description>
			<content:encoded><![CDATA[<div id="__ss_4633331" style="width: 425px;">Slides from recent <a href="http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/">Twitter for Business Breakfast Workshop</a></div>
<div style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Twitter for business" href="http://www.slideshare.net/johnnybeirne/twitter-for-business-4633331">Twitter for Business</a></strong><object id="__sse4633331" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitterforbusiness-100628045017-phpapp02&amp;stripped_title=twitter-for-business-4633331" /><param name="name" value="__sse4633331" /><param name="allowfullscreen" value="true" /><embed id="__sse4633331" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitterforbusiness-100628045017-phpapp02&amp;stripped_title=twitter-for-business-4633331" name="__sse4633331" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_4633331" style="width: 425px;">
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/johnnybeirne">Johnny Beirne</a>.</div>
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		<title>Twitter for Business Breakfast Workshop</title>
		<link>http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/</link>
		<comments>http://www.johnnybeirne.com/2010/06/24/twitter-for-business-breakfast-workshop/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:18:45 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=410</guid>
		<description><![CDATA[Tomorrow morning (June 25th) I will be hosting a &#8216;Twitter for Business&#8216; Breakfast Workshop in The Landmark Hotel, Carrick on Shannon from 8am to 10am. 21 People have registered so far and there are a few places left. Click here to register. Cost is €10 which includes a light breakfast. Twitter for Business Breakfast Workshop [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitterforbusinessleitrim.eventbrite.com/"><img class="alignnone" style="border: 0pt none;" title="Twitter for Business Breakfast Workshop" src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1618559/733505936.png" alt="" width="128" height="128" /></a></p>
<p>Tomorrow morning (June 25th) I will be hosting a &#8216;<a href="http://twitterforbusinessleitrim.eventbrite.com/">Twitter for Business</a>&#8216; Breakfast Workshop in <a href="http://www.thelandmarkhotel.com">The Landmark Hotel</a>, Carrick on Shannon from 8am to 10am.</p>
<p>21 People have registered so far and there are a few places left. <a href="http://twitterforbusinessleitrim-efbevent.eventbrite.com/">Click here to register</a>.</p>
<p>Cost is €10 which includes a light breakfast.</p>
<p>Twitter for Business Breakfast Workshop is in association with <a href="http://www.leitrimenterprise.ie">Leitrim  County Enterprise Board</a> and <a href="http://www.leitrimbusinessnetwork.com">The Leitrim Business Network</a></p>
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		<title>There is such a thing as bad publicity</title>
		<link>http://www.johnnybeirne.com/2010/06/12/there-is-such-a-thing-as-bad-publicity/</link>
		<comments>http://www.johnnybeirne.com/2010/06/12/there-is-such-a-thing-as-bad-publicity/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 08:46:30 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=398</guid>
		<description><![CDATA[I just found this article (via Damien Mulley) by O&#8217;Leary Analytics about Hunky Dory&#8217;s recent advertising campaign. Of particular interest under Sentiment is &#8220;Sentiment is calculated using an algorithm to look for positive or negative tone and in this sample, the results have been manually cross referenced for accuracy. Of the 82 mentions where sentiment [...]]]></description>
			<content:encoded><![CDATA[<p>I just found this article (via <a href="http://www.mulley.net/2010/06/11/fluffy-links-friday-june-11th-2010/">Damien Mulley</a>) by <a href="http://olearyanalytics.com/is-everything-hunky-dory-examining-the-social-media-response/">O&#8217;Leary Analytics about Hunky Dory&#8217;s recent advertising campaign</a>.</p>
<p>Of particular interest under <a href="http://en.wikipedia.org/wiki/Sentiment_analysis">Sentiment</a> is</p>
<p style="padding-left: 30px;">&#8220;Sentiment is calculated using an algorithm to look for positive or  negative tone and in this sample, the results have been manually cross  referenced for accuracy. Of the 82 mentions where sentiment is  expressed, <strong>48 are negative</strong> while 34 are positive.&#8221;</p>
<p>So whilst there was plenty of <a href="http://www.google.ie/search?hl=&amp;q=hunky+dory+ad&amp;sourceid=navclient-ff&amp;rlz=1B3GGGL_enIE248IE248&amp;ie=UTF-8">media coverage</a> regarding the campaign, it was primarily bad publicity.</p>
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		<title>Setting up a Facebook Page for your business</title>
		<link>http://www.johnnybeirne.com/2010/05/17/setting-up-a-facebook-page-for-your-business/</link>
		<comments>http://www.johnnybeirne.com/2010/05/17/setting-up-a-facebook-page-for-your-business/#comments</comments>
		<pubDate>Mon, 17 May 2010 13:10:14 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=375</guid>
		<description><![CDATA[Here is a short video on how to set up a Facebook Page for your business. To see full screen version, click  which is beside the Vimeo button below. Creating a Company Page on Facebook from Johnny Beirne on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>Here is a short video on how to set up a Facebook Page for your business.</p>
<p>To see full screen version, click  <img src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/4f8a9913-139b-4034-91ae-5dfe91ec36d5/2009-12-17_1516.png" alt="" width="23" height="26" /> which is beside the Vimeo button below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="488" height="366" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11802006&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="488" height="366" src="http://vimeo.com/moogaloop.swf?clip_id=11802006&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/11802006">Creating a Company Page on Facebook</a> from <a href="http://vimeo.com/user2818294">Johnny Beirne</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Useful video on how to get started with Twitter</title>
		<link>http://www.johnnybeirne.com/2010/03/20/useful-video-on-how-to-get-started-with-twitter/</link>
		<comments>http://www.johnnybeirne.com/2010/03/20/useful-video-on-how-to-get-started-with-twitter/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 10:19:53 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=327</guid>
		<description><![CDATA[Twitter is still new to a lot of people and I just found this video which may help explain how to use it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twitter.com">Twitter</a> is <a href="http://www.whendidyoujointwitter.com/">still new to a lot of people</a> and I just found this video which may help explain how to use it.</p>
<p><object id="howcastplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="273" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.howcast.com/flash/howcast_player.swf?file=149055" /><param name="allowfullscreen" value="true" /><embed id="howcastplayer" type="application/x-shockwave-flash" width="425" height="273" src="http://www.howcast.com/flash/howcast_player.swf?file=149055" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<slash:comments>0</slash:comments>
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		<title>Re-naming your Facebook Company (Fan) Page</title>
		<link>http://www.johnnybeirne.com/2009/12/17/re-naming-your-facebook-company-fan-page/</link>
		<comments>http://www.johnnybeirne.com/2009/12/17/re-naming-your-facebook-company-fan-page/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:12:11 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=245</guid>
		<description><![CDATA[If you have created a Facebook Company (Fan) Page and you want to shorten the address for marketing purposes, this video shows you how. e.g. if you want to shorten http://www.facebook.com/pages/mycompanyname/158032684317 to http://www.facebook.com/mycompanyname Click  to see full screen version. Re-naming your Facebook Company Page from Johnny Beirne on Vimeo. HD Version here]]></description>
			<content:encoded><![CDATA[<p>If you have created a Facebook Company (Fan) Page and you want to shorten the address for marketing purposes, this video shows you how. e.g. if you want to shorten <a onmousedown="UntrustedLink.bootstrap($(this), &quot;6b7b2b663e9d530c4a0b213e2d659c33&quot;, event)" rel="nofollow" href="http://www.facebook.com/pages/mycompanyname/158032684317" target="_blank">http://www.facebook.com/pages/mycompanyname/158032684317</a> to <a onmousedown="UntrustedLink.bootstrap($(this), &quot;6b7b2b663e9d530c4a0b213e2d659c33&quot;, event)" rel="nofollow" href="http://www.facebook.com/mycompanyname" target="_blank">http://www.facebook.com/mycompanyname</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8238162&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=8238162&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Click  <img class="alignnone" src="http://content.screencast.com/users/johnnybeirne/folders/Jing/media/4f8a9913-139b-4034-91ae-5dfe91ec36d5/2009-12-17_1516.png" alt="" width="23" height="26" /> to see full screen version.</p>
<p><a href="http://vimeo.com/8238162">Re-naming your Facebook Company Page</a> from <a href="http://vimeo.com/user2818294">Johnny Beirne</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><a href="http://vimeo.com/8238162?hd=1">HD Version here </a></p>
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		<title>Twitter links in</title>
		<link>http://www.johnnybeirne.com/2009/11/11/twitter-links-in/</link>
		<comments>http://www.johnnybeirne.com/2009/11/11/twitter-links-in/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 10:09:47 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/?p=231</guid>
		<description><![CDATA[You can now update your LinkedIn status from Twitter and vice versa. Just click in the Twitter logo and enter your Twitter username and password and your all set. You also have the option to choose whether or not you want your &#8216;tweets&#8217; to appear on LinkedIn i.e. include #in if you want them to [...]]]></description>
			<content:encoded><![CDATA[<p>You can now update your <a href="http://ie.linkedin.com/in/johnnybeirne">LinkedIn status</a> from <a href="http://twitter.com/JohnnyBeirne">Twitter</a> and vice versa.</p>
<div class="wp-caption alignnone" style="width: 461px"><a href="http://ie.linkedin.com/in/johnnybeirne"><img title="Twitter &amp; LinkedIn" src="http://farm3.static.flickr.com/2757/4095186298_9a15f02b09_o.jpg" alt="Twitter &amp; LinkedIn" width="451" height="147" /></a><p class="wp-caption-text">Twitter &amp; LinkedIn</p></div>
<p>Just click in the Twitter logo and enter your Twitter username and password and your all set. You also have the option to choose whether or not you want your &#8216;tweets&#8217; to appear on LinkedIn i.e. include #in if you want them to appear on LinkedIn.</p>
<p><img class="alignnone" title="Twitter LinkedIn" src="http://farm3.static.flickr.com/2462/4095208566_f4a168ac6a_o.jpg" alt="" width="457" height="190" /></p>
<p>Of course <a href="http://www.igopeople.com/johnnybeirnesocialmedia">IGOpeople</a> have been doing this for quite some time. You can publish from IGOpeople to Twitter and import your Twitter feed to IGOpeople.</p>
<p><a href="http://www.igopeople.com/johnnybeirnesocialmedia"><img class="alignnone" title="IGOpeople Twitter" src="http://farm3.static.flickr.com/2702/4095203792_2687a62ded.jpg" alt="" width="500" height="132" /></a></p>
<p>You can also import your other RSS feeds into IGOpeople e.g. your blog.</p>
<div class="wp-caption alignnone" style="width: 331px"><img title="IGOpeople.com import RSS" src="http://farm3.static.flickr.com/2780/4094461681_4bbc097459.jpg" alt="IGOpeople.com import RSS" width="321" height="246" /><p class="wp-caption-text">IGOpeople.com import RSS</p></div>
<p>Of course you can also use Ping.fm to update all your profiles from one place (with the exception of IGOpeople but I&#8217;ve already outlined how it is linked to the others anyway)</p>
<p><a href="http://www.ping.fm"><img class="alignnone" title="Ping " src="http://farm3.static.flickr.com/2643/4095225582_ffcba813c9.jpg" alt="" width="500" height="134" /></a></p>
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		<title>Business Appraisal and Start-up</title>
		<link>http://www.johnnybeirne.com/2009/08/27/business-appraisal-and-start-up/</link>
		<comments>http://www.johnnybeirne.com/2009/08/27/business-appraisal-and-start-up/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 13:58:54 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/2009/08/27/business-appraisal-and-start-up/</guid>
		<description><![CDATA[UPDATE: I am doing a further 2 hours this morning. I&#8217;m doing a 2 hour Social Media Master Class with Maurice Gannon from CTC Computer Training. Maurice is currently running a course on Business Appraisal and Start-up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitpic.com/dq17z" title="sligo social media training on Twitpic"><img src="http://farm3.static.flickr.com/2456/3822903468_697e4809e3_m.jpg" alt="Social Media Masterclass" height="181" width="240" /></a></p>
<p>UPDATE: I am doing a further 2 hours this morning.</p>
<p>I&#8217;m doing a 2 hour Social Media Master Class with Maurice Gannon from <a href="http://www.ctccomputertraining.ie/">CTC Computer Training</a>. Maurice is currently running a course on Business Appraisal and Start-up.</p>
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		<title>Giving Social Media Course in Roscommon</title>
		<link>http://www.johnnybeirne.com/2009/08/19/giving-social-media-course-in-roscommon/</link>
		<comments>http://www.johnnybeirne.com/2009/08/19/giving-social-media-course-in-roscommon/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 11:27:17 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[My Upcoming Events]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/2009/08/19/giving-social-media-course-in-roscommon/</guid>
		<description><![CDATA[I am currently giving a course on Social Media &#38; Conversation in Roscommon in association with Roscommon County Enterprise Board.]]></description>
			<content:encoded><![CDATA[<p><img src="http://farm4.static.flickr.com/3003/3835931639_9e7f52a246.jpg" height="375" width="500" /></p>
<p>I am currently giving a course on Social Media &amp; Conversation in Roscommon in association with <a href="http://www.roscommon.ie">Roscommon County Enterprise Board</a>.</p>
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		<title>Social Media Best Practices</title>
		<link>http://www.johnnybeirne.com/2009/08/14/social-media-best-practices/</link>
		<comments>http://www.johnnybeirne.com/2009/08/14/social-media-best-practices/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 09:29:38 +0000</pubDate>
		<dc:creator>Johnny Beirne</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.johnnybeirne.com/2009/08/14/social-media-best-practices/</guid>
		<description><![CDATA[Great article from eMarketer]]></description>
			<content:encoded><![CDATA[<p>Great article from <a href="http://www.emarketer.com/Article.aspx?R=1007200">eMarketer</a></p>
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