Irish Greeting Card Company (and client) P & G Cards are currently using Facebook to carry out an interesting survey. Titled “Which do you prefer to receive on your birthday?“, P & G Cards would like to know if people would rather receive a birthday card and so far the answer is yes.

You can vote using the Facebook App here, we would love to know which you prefer?

Facebook for Business - How it works

Facebook have just launched an excellent resource to help businesses get more from their social network.

Click here for Facebook for Business – How it works

Please get in touch if you require more details. Email info@johnnybeirne.com or call 086.2242154.

Last week I delivered a Facebook for Business Course with Roscommon County Enterprise Board. One of the course participants Pat Smyth of Smyths Wedding Car Hire Roscommon and Galway set up 4 Facebook ads.

Wedding car hire in Galway is a key market for Pat and Facebook Ads allows him to target the Galway market specifically. Not only that but Facebook allows targetting based on martial status, in this case ‘Engaged‘.

The 4 ads collectively had a total number of impressions of 270,060 which cost €54. The total number of clicks was 110 which is a standard click through rate (CTR) of 0.04%.

For one ad Pat choose Females aged between 24 and 38, lived in a 10 mile radius of Galway and engaged. Pat received a number of enquiries from the ad but more importantly confirmed 2 bookings.

Pat also received a booking  from another ad where he changed the location to market to a different area that he services.

What do you think of these numbers in terms of success and value for money?  Have you tried Facebook ads for your business and did they work?

On October 28th Facebook turned on Friendship Pages but I only noticed it working today.

It allows you to see the complete history of interactions you have  had with a friend on Facebook by simply clicking on the ‘See friendship’ link.

It will also allow you to see this information between 2 of your friends.

Not sure I like this particular part of the Friendship Pages. Do you?

I use and promote Facebook Ads a lot and will post some videos here shortly as it is constantly improving. Since May this year you can direct your ads toward people from a number of  towns and cities in Ireland (but Leitrim was missing). However, last week I noticed both Carrick on Shannon and Manorhamilton were available.

Is your local town available?